Eurotrack

Digitalization

Tamedia integrates AI and data into newsroom, cutting 30 jobs

· AI integration at media companies

Country
🇨🇭 Switzerland
Company
Tamedia (TX Group)
Affected staff
30

AI applications are being increasingly integrated into editorial and operational processes to boost efficiency and improve quality. New organizational unit 'AI & Data' to centralize the AI strategy. Parallelization of print and digital business in separate divisions with shared use of AI.

New 'AI & Data' unit led by Nadia Kohler, reporting directly to CEO Jessica Peppel-Schulz. Goal: to push the digital business massively with the help of technology and AI. In parallel: 25-30 job cuts (25-30 full-time positions), mainly in commercial areas. Reorganisation as of 1 March 2026. The Syndicom union criticises the AI integration in the context of the redundancies.

Source: watson.ch ↗ · Archived copy ↗

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