Diageo Italy cuts 96 jobs at its Milan office

British spirits group Diageo has opened a collective dismissal procedure at its Italian subsidiary covering 96 of the 127 posts at its Milan office — roughly three quarters of its Italian workforce. Administrative and sales functions are mainly affected; according to the Uila-Uil union (Alberto Donferri) many of those affected are women and about half have long service records, making redeployment difficult. The move is part of the reorganisation plan of the group's new chief executive and follows the disposal of the historic Santa Vittoria d'Alba production site and the relocation of the Italian head office from Turin to Milan barely a year ago. The opening of the procedure on 13 July 2026 is reported by fanpage.it; Il Giorno reported the details on 25 July 2026. Talks on alternatives have so far produced no result, according to the unions. UPDATE (31 July 2026): The negotiating round of 29 July 2026 at Assolombarda ended without result — the company is sticking to 96 of the 127 dismissals. The unions responded by calling an eight-hour strike and announced a protest rally at Assolombarda for Wednesday 5 August 2026.