Commission proposes Digital Fairness Act, fines up to 6% of turnover

The Commission could investigate large cross-border cases itself and fine up to 6% of worldwide annual turnover; it puts consumer savings at up to €13.7bn a year

The proposal bans manipulative designs such as fake scarcity claims (dark patterns), requires clearer pricing and strengthens protection against unfair online practices; non-EU traders would have to appoint a legal representative in the EU. Parliament and Council will now discuss the proposals; it is not yet law (European Commission, 11 Nov 2026).