Lululemon lays off 100 part-time customer service staff

Lululemon is laying off 100 part-time customer service employees (GEC – Global Experience Center) in North America. Reason: converting the contact centre from a part-time to a full-time staffing model as part of strategic efforts to strengthen the business. This is the second wave of layoffs (summer 2025: ~150 jobs cut). The company is under pressure: revenues in North America are declining, the brand has moved away from its yoga roots and comes across as more generic, and the share price has fallen 53% over the past year. Founder Chip Wilson is increasingly criticising management and launched a proxy fight to change the board; most recently he criticised the transparency scandal over the 'Get Low' leggings as an 'operational failure'. CEO Calvin McDonald is stepping down at the end of January; a successor is not yet known.