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  <title>Eurotrack: Nike</title>
  <subtitle>All entries on Nike across all areas, newest first.</subtitle>
  <link href="https://eurotrack.ai/en/companies/nike/"/>
  <link rel="self" href="https://eurotrack.ai/en/companies/nike/feed.xml"/>
  <id>tag:eurotrack.ai,2026:en:en/companies/nike</id>
  <updated>2026-01-27T06:00:00Z</updated>
  <author><name>Eurotrack</name></author>
  <entry>
    <title>🔄 Nike automates distribution network, cutting 775 jobs in Tennessee and Mississippi (USA)</title>
    <link href="https://eurotrack.ai/en/developments/0f72ae53-nike-automates-distribution-network-cutting-775-jobs-in/"/>
    <id>tag:eurotrack.ai,2026:0f72ae53:en</id>
    <updated>2026-01-27T06:00:00Z</updated>
    <summary>775 employees at distribution centres in Tennessee and Mississippi are directly affected. This follows an earlier round of lay-offs in summer 2025 (around 1,000 jobs). The restructuring is part of a strategic realignment under former CEO John Donahoe, who had bet heavily on direct sales and in-house distribution. Weak business performance (falling revenue in China), high costs and margin pressure form the backdrop. — Source: https://dagens.de/nachrichten/nike-streicht-775-stellen-da-lagerautomatisierung-voranschreitet</summary>
  </entry>
  <entry>
    <title>📉 Nike cuts 775 jobs at its US distribution centres (USA)</title>
    <link href="https://eurotrack.ai/en/developments/4b20d144-nike-cuts-775-jobs-at-its-us-distribution-centres/"/>
    <id>tag:eurotrack.ai,2026:4b20d144:en</id>
    <updated>2026-01-27T06:00:00Z</updated>
    <summary>Nike is cutting 775 jobs in the USA, primarily at the distribution centres in Tennessee and Mississippi. Reason: warehouse automation and a restructuring of the distribution network to reduce complexity and increase efficiency. These layoffs follow an earlier round of layoffs in summer 2025, in which around 1,000 jobs were cut. The move points to a broader overhaul of Nike's supply chain in connection with the transformation of its distribution systems. — Source: https://dagens.de/nachrichten/nike-streicht-775-stellen-da-lagerautomatisierung-voranschreitet</summary>
  </entry>
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